The second factor in calculating your Market Value is Individual Value?
You picked TRUE.
Just about the last thing an employer considers in estimating your value is certifications. You can’t “certify” excellence; you can only certify basic performance.
Employers are interested in results from exceptional people, not folks who can string a lot of initials after their name. Your $IV is the value you bring above and beyond your competitors for the job… connections you have; skills you have; familiarity with critical processes, procedures, sales methods, etc. — any way you can make or save your employer more money is a place you can use to beef up your compensation.
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