This article details one of the types of stories job-seekers can tell in a cover letter and provides examples of how to tell that type of story for job-search success.
Stories Describing Accomplishments and Successes.
The story of your past performance shows that you are the best value choice for the employer because you’ve achieved the same kind of results the organization seeks, says Robert S. Frey, senior vice president at RS Information Systems, Inc. (RSIS), whom I interviewed for the book from which this article is excerpted. Tell stories that vividly show how you’ve made a difference for your past employers:
In my most recent music-industry position at BMG, I maintained $1 million project budgets and helped boost the record sales of artists such as Clay Aiken, Taylor Hicks, and Carrie Underwood. With great efficiency and productivity, I can oversee budget creation and negotiation for video and photo shoots, hire creative staff, and function as the liaison among artists, their management, and the label.
My immersion into the world of business and finance at Global Financial Advisors has prepared me for business consulting. As a rising adviser who regularly cold-called CEOs and owners of successful Atlanta corporations to persuade them to meet with me, I banked my success on the ability to think creatively, conceptualize on many levels, and communicate crisply. I effectively explained the value my firm could provide and demonstrated my competency in tax, legal, insurance, and investment realms. I helped clients understand complex ideas in simple terms, motivated them to action, and then collaborated with a team of Global associates to implement our ideas.
I have proven my ability to attract and keep customers through the excellent feedback and comments I’ve received from guests, many of whom have come back and requested me as their server. I’ve also demonstrated my ability to up-sell by producing total meal sales 15 percent higher than 80 percent of servers and increasing my sales by 20 percent in the past three months. I also won an award for highest beverage sales for a server.
While at Winona State University, I completed numerous programming projects and sharpened my leadership and interpersonal skills. I demonstrated these skills by organizing the 2008 Annual Programmers Dinner, which nearly 300 people attended.
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