The Importance of Seeing Yourself as a Product
In a job search you are the product. The primary variables that define you as a product are your education, your work experience, and your personal skills, abilities, and attributes.
And just as you have many different levels of depth, so too do products. We talk about product having three levels.
What are the three levels of product?
- Core Product. The core product deals with the underlying benefits and features of the product. It answers the question, “What is the consumer really buying?” What are the key benefits that you can offer prospective employers?
- Actual Product. The actual product is also sometimes referred to as the tangible product, and deals with issues such as physical attributes, brand name, quality, and packaging. What can you do to strengthen your actual product? How strong is your brand name — or the brand name of your education? Do you dress for success?
- Augmented Product. The augmented product deals with things that enhance the complete product package, such as delivery, installation, and servicing. What kinds of things can you use with employers to enhance your product?
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