Career Journal for Job-Seekers Seeking New Jobs
New Job-Search Module 6: You as a Product… Career Positioning
This assignment comes back around to one of the fundamental points of the concept of the marketing career journal — you as a product — and gets you to start thinking strategically about your key advantages over other job-seekers.
Develop: A career positioning strategy for yourself.
Read: Three Levels of Product.
Discuss: Your three levels in terms of attractiveness to future employers — and methods for developing and strengthening those levels.
Draft: Your USP — or what you want to be your USP — and a career branding statement.
Finalize: A list of potential employers for your job-search. Consider using our Quintessential Directory of Company Career Centers, allowing you to go directly to each employer’s HR or employment/career section.
Lost? Go to the main page of The Quintessential Careers Career Journaling Tutorials.
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