Career Journal for Job-Seekers Considering Graduate School
Graduate School Module 6: You as a Product… Career Positioning
This assignment comes back around to one of the fundamental points of the concept of the marketing career journal — you as a product — and gets you to start thinking strategically about your key advantages over other job-seekers.
Develop: A career positioning strategy for yourself.
Read: Three Levels of Product.
Discuss: Your three levels in terms of attractiveness to graduate programs, making sure you know what makes you an attractive product to those graduate programs.
Draft: Your USP — or what you want to be your USP — and a career branding statement for after grad school.
Finalize: Your list of potential graduate schools.
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