Identify — and Research — Prospective Employers Attending Career Fair
One of the greatest strategies for career fair success is to obtain the list of organizations attending the fair — either from the fair’s Website or brochure.
Once you have this list, the key is identifying the prospective employers that most interest you. Note: Don’t immediately discount employers based on industry or perceptions (or misconceptions).
Finally, once you have made a list of the key (5-10) employers you want to meet at the fair, your task is to learn key facts about each of them so that you can showcase your knowledge to the recruiter(s). Examples of information you can obtain (from the organization’s Website, news organizations, and Internet searches):
- Organizational structure and breadth
- Key products/services
- Organizational culture and values
- Hiring practices
Resources to help you research employers:
- Guide to Researching Companies, Industries, and Countries
- Step-by-Step Guide to Researching Companies
Lost? Check out the Map to the Career/Job Fair Tutorial.
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