Your Brand Positioning Statement
How do you describe a brand in one sentence?
A positioning statement.
A positioning statement is one that separates and differentiates a product from all competing products in such a way that it becomes the top choice of consumers.
A personal positioning statement should identify the one or two things that make the job-seeker unique and valuable to the employer.
Next, we’ll go through some steps to help you create your brand positioning statement.
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