Your Marketing Mix: Keys to Success
The marketing mix is perhaps one of the most well known terms about marketing. It is sometimes referred to as the 4 P’s.
The marketing mix elements are the controllable factors that are used to achieve the organization’s objectives — or as it relates to job-seekers, the controllable factors that are used to achieve your job search success — and includes the product, promotion, price, and distribution (place).
You control your marketing mix:
- product — YOU, including your brand positioning statement
- promotion — job-search communications, including cover letters, resumes, interviewing
- price — what you are worth, including salary and benefits
- place — job-search strategy and network of contacts
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