Creating Your Brand Positioning Statement
Remember: A personal positioning statement should identify the one or two things that make the job-seeker unique and valuable to the employer.
So… how do you develop a personal positioning statement?
Make as long a list as possible as you answer these questions for the development of your brand positioning statement:
- What is it that makes you different?
- What qualities or characteristics make you distinctive?
- What have you accomplished?
- What is your most noteworthy personal trait?
- What benefits (problems solved) do you offer?
Michael Goodman writes in The Potato Chip Difference (read our review of the book) about the three guidelines for creating a brand positioning statement:
- needs to be truthful and accurate — with no exaggerations
- should focus on critical benefit to employer — a void you can fill
- should be unique and compelling feature that only you can deliver
Next, check out a sample brand positioning statement.
Return to the main page of the Career Branding Tutorial.
Have you checked out the rest of the great free career and job-related tutorials offered on Quintessential Careers?