Understanding Your Target Market
What is a target market?
Target Market: people who you want to use your products or services; people most likely to buy your brand over competing products/services.
The critical element here is identifying the people in your target market. Typically we use demographics — things like age, income, gender, education, etc. — to describe these folks, but we could also use things like lifestyles or the benefits they seek/get from using our product.
One other thing to consider. Are your customers — your target market — going to be local or global?
Have you checked out the rest of the great Entrepreneur & Entrepreneurial Resources offered on Quintessential Careers?
Have you checked out the rest of the great free career and job-related tutorials offered on Quintessential Careers?
Maximize your career and job-search knowledge and skills! Take advantage of The Quintessential Careers Content Index, which enables site visitors to locate articles, tutorials, quizzes, and worksheets in 35 career, college, job-search topic areas.