Understanding Your Target Market
What is a target market?
Target Market: people who you want to use your products or services; people most likely to buy your brand over competing products/services.
The critical element here is identifying the people in your target market. Typically we use demographics — things like age, income, gender, education, etc. — to describe these folks, but we could also use things like lifestyles or the benefits they seek/get from using our product.
One other thing to consider. Are your customers — your target market — going to be local or global?
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