Strategic Analysis of Company/Industry
An important element of your business plan has to be a detailed examination of the industry in which you will operate — including an industry overview, the level of competitiveness, the type and number of competitors, changes/future of the industry, and how your product or service is different than those already on the market.
The two primary components of this strategic analysis section of your business plan are a SWOT Analysis and a description of your Competitive Advantage.
Go to the next pages of the tutorial to learn about these key components.
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