Creating Your Customer Value Statement
A Customer Value Statement (also sometimes referred to as a Customer Value Proposition) describes the actual benefit(s) to the customer from your products and services. You must create one for each of your brands.
How do you create a customer value statement?
- Develop full understanding of the benefits that target customers value
- Need complete understanding of benefits provided by your products or services — relative to competitors’ benefits
- Serves as an answer to the customer’s question “Why should I buy your brand (services)?”
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