Sample Business Mission Statements
The following are the actual — or at one time — mission statements of some of the top corporations in the U.S. Some are better than others, but from this collection you can get an idea of how to write your mission statement.
Coca-Cola: As the world’s largest beverage company, we refresh the world.
Tyson: We are dedicated to producing and marketing quality food products that fit today’s changing lifestyles.
Dell: Dell’s mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve.
Nike: To bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)
Merck: Providing society with superior products and services — innovations and solutions that satisfy needs and improve the quality of life.
Harley-Davidson: We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments.
3M: To solve unsolved problems innovatively.
Facebook: Facebook’s mission is to give people the power to share and make the world more open and connected.
Wal-Mart does not have a formal mission statement, but states: Saving people money to help them live better was the goal that Sam Walton envisioned when he opened the doors to the first Walmart more than 40 years ago. Today, this mission is more important than ever to our customers and members around the world.
To see more sample business mission statements, check out this really awesome site… MissionStatements.com.
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