2003 Stetson Story Speech
Quintessential Careers delivers!
Note: This speech was delivered by Webmaster Dr. Randall Hansen to the Stetson University Board of Trustees on February 20, 2003, in recognition of Dr. Hansen and Quintessential Careers being named a “Stetson Story.” Besides being founder of Quintessential Careers, Dr. Hansen is also a professor of marketing at Stetson University, DeLand, FL.
Thank you President Lee for that kind introduction. I’m delighted to be here tonight.
Private education is taking a beating because of forces such as the weak economy, state governments cutting education funding, and even the increase in distance learning programs.
And Stetson University is no exception.
Despite the challenges, though, private education, and especially private education at Stetson University, is different, better, distinctive. That’s why we need to bring these Stetson Stories to as many stakeholder groups as possible.
Faculty across this campus are involved in all sorts of activities, sometimes fostered by grants and faculty development funds — and believe me, we do appreciate these resources. The freedom and flexibility faculty have at Stetson to define themselves and their competencies in their quest to achieve university goals and widespread professional recognition, is what facilitates these innovative programs and fuels these Stetson Stories.
So my Stetson Story is just one of many that you’ll find across this campus. As employers, you’ll likely find this one of special interest because it’s about helping people with their college and career development.
My Stetson Story is about the most comprehensive career development site on the Web, Quintessential Careers, which I started at Stetson in 1996.
Quintessential Careers is an award-winning career development and job-search tool for all types of job-seekers at all career levels. We’ve won more than 100 awards and been mentioned in just about every major job-search book as a key online career resource. We offer tools for teens through older workers and for women and other under-represented job-seekers. But, we’re not just about jobs; we also generate significant educational resources — for college, graduate, and distance learning.
If you have a question on just about anything related to college, careers, or jobs, you’ll likely find an article, quiz, tutorial, or other resource on the subject on our site — we currently provide more than 1,600 pages of content!
We’ve been quoted, reprinted, linked, or recommended by the U.S Department of Labor, USA Today, and just about every major college and university in the U.S. We get weekly requests from the media for our expertise.
How did Quintessential Careers get started? How did I, as a marketing professor, get involved in career development?
My business and life partner, Katharine Hansen (who serves as Creative Director of Quintessential Careers), and I published our first book in 1990 — the first edition of Dynamic Cover Letters. And here, I’d like to take a moment to acknowledge Kathy, who has contributed so much time, energy, and talent to the success of my endeavors. She is a gifted thinker, writer, teacher.
I’ve been researching and developing theories on career development ever since that first publication. I also discovered the great synergy and connection between marketing and job-hunting. You, as employers, know that job-seekers must use proven marketing strategies to market themselves to employers.
Having started Quintessential Careers to help my own students and other Stetson students, I first took the site online more than six years ago. We were one of the first career-development sites on the Web. One author labels Quintessential Careers as trailblazing and identifies me as one of about five Internet pioneers in online career development. I had developed the site as an extension of what I was teaching in my classrooms. A summer faculty workshop on Web publishing provided major inspiration. The Stetson server hosted Quintessential Careers about a year before we moved it to its own domain name and its own server.
From the site’s inception, an unflagging supporter has been my friend, my colleague, my boss — Dean Paul Dascher, who has always been there for me — and who has been one of my best promoters. Almost anyone who has run into Paul and then sees me invariably asks me about the success of Quintessential Careers.
Besides serving as an extension of my teaching and my personal mission to empower people, Quintessential Careers also embodies the qualities of the university’s and the business school’s mission to help prepare our students to reach their full potential and in preparation for life and career — as well as for our programs to be worthy of national recognition.
What’s the impact on Stetson from Quintessential Careers?
- Rarely does a day go by when some Stetson student, professor, or staff member is not using the site. Several faculty use the site as a resource in their classes.
- We get emails every week from current students and alumni seeking our advice. In fact, I have a student, Kristi, who was panicking because she had her first phone interview yesterday; I sent her to read a few articles we have on how to successfully navigate phone interviews and then we also did some strategizing via email before the big event.
- About once a month, I get email from an interested high school student.
- And finally, in everything I write and that gets published on Quintessential Careers and reprinted in numerous publications around the world — including my weekly career advice column published Mondays in the Daytona Beach News-Journal — I am identified as a marketing professor at Stetson University, thereby raising the visibility of the university to the broader communities.
The Stetson and Quintessential Careers connection now extends to co-sponsorship of the annual Real World Panel, an event that brings current students and recent alumni together to discuss careers, job-hunting, and graduate school. This past fall we hosted eight alumni, who talked with about 150 of our current students. Many other alumni pledged their support and offered advice. We’ve enclosed in your packets copies of this year’s program, which includes abundant real-world advice from recent Stetson graduates.
We also volunteer our time to speak with student groups and conduct workshops here at Stetson. This year we initiated the Quintessential Art in Business Purchase Award, which provides funds to purchase a piece of student artwork for permanent display in the Lynn Business Center, a reminder that the business school springs from the university’s great liberal-arts tradition.
And so, finally, what is the future for Quintessential Careers? Quintessential Careers keeps growing — both in the content we offer and in the number of visitors to the site. Last month, for example, more than 400,000 people visited the site, And we keep winning awards and national recognition. We are committed to doing everything we can to empower job-seekers.
Quintessential Careers is an on-going Stetson Story… a great and evolving success story, but just one story among many on this wonderful campus.
Thanks so much for your time. Thanks for letting me share my story. Thanks for your support of Stetson University.
Editorial Note: Interested in learning more about Quintessential Careers? Go to one of these pages for more information about this leading college, career, and job-search site:
- All About this Site
- A History of Quintessential Careers
- Katharine Hansen — Creative Director of Quintessential Careers
- Map to Quintessential Careers
- Press Release Archive
- Quintessential Careers Network of Career Sites
- Randall S. Hansen, Ph.D. — Webmaster of Quintessential Careers
Editorial Note: More background about Quintessential Careers can be found at https://www.livecareer.com/quintessential/home.html.
Go to the Quintessential Careers Media Release Archive.
Maximize your career and job-search knowledge and skills! Take advantage of The Quintessential Careers Content Index, which enables site visitors to locate articles, tutorials, quizzes, and worksheets in 35 career, college, job-search topic areas.