Feb 20, 2020 - 01:12 PM
You go from studying biological science to a career in marketing by first getting very clear about the specific kind of marketing you’d like to do (product marketing, content marketing, marketing analytics, field marketing, marketing research, etc.), what competencies go into it, and how your background fits the role.
You probably already know that marketing in the 21st century has advanced far beyond promotions, publicity and push. It is a broad, mature profession that can range from data science to design shops. Most marketing jobs require at least some quantitative skills, very high digital literacy, and basic familiarity with project management methodologies. It is critical that you are clear about what kind of marketing you’d like to do, and target opportunities that match your background and interests. For example, if you want to enter content marketing, lead with your writing accomplishments and follow with your quantitative skills. And for everyone, be sure to highlight digital business skills.
A STEM degree is great preparation for a marketing career, especially if you plan to work in tech, health, and medical care products, or any analytics role. Marketing can take you anywhere, but you need to focus on how and where you’d like to enter the field.
Feel free to check out LiveCareer's collection of marketing resume examples if you need some ideas on how to write yours, and lay out all the content.