Jul 17, 2019 - 11:39 PM
You want the cover letter to let the employer know why you're such a good fit for the job and why you're interested in the company. "As a licensed agent for more than 10 years, I have gained invaluable industry experience that has helped me become a leading expert in the field" is more effective than "I have five years of experience in the field." Or, if it's a company whose sustainable culture appeals to you, tell the employer you also feel strongly about their mission and why.
Other ways to personalize your cover letter to attract more attention is to address it to a specific person (if your sleuthing fails to turn up a name, address it as "Dear Hiring Manager"). You also want to leave the hiring manager with a strong finish by including your contact information and a "thank you for your consideration."