Aug 16, 2018 - 12:26 PM
Most importantly, the employer wants to see you did your homework and actually know something about the company. If the companies launched any press releases recently, then it would be a good idea to bring those up. It is acceptable to deploy a certain amount of flattery, but you do not want to go overboard and come across as superficial. You can then talk about what skills you bring to the table that would benefit the organization. All of this will demonstrate your enthusiasm for the role and that you will start being an asset to the company right away.
You want to keep your response positive. You would not want to talk positively about this company by speaking negatively about a previous employer or workplace. You also do not want to provide a generic answer that could apply to any business.
Oct 18, 2018 - 06:04 PM
The way to answer, "What attracted you to this company?" in an interview is to be specific rather than generic, positive without being fawning, genuine, and most of all, informed.
It may be asked using different wording, such as, “Why do you want to work here?” or “What drew you to this position?” Though it sounds like an innocuous question, it’s often quite momentous.
For starters, it shows how thoroughly you’ve done your homework about the company, and how much thought you’ve given to specifically what you can bring to the organization. Furthermore, it demonstrates whether you are interested in more than just a paycheck. What will keep you coming in when the job gets tough?
It is also used to learn more about what motivates you, to help determine cultural fit, and to assess whether you have shared values. It represents a great opportunity for you to connect personally. Are you a regular consumer of the product? Are you involved in the user community? Could you become a brand ambassador?
If part of what genuinely attracted you to the company was a current employee who impressed you with their experience, it is acceptable to mention that, but it shouldn’t be overplayed.