Aug 22, 2018 - 11:29 AM
First, the cover letter and resume actually fulfill two very different roles. It is true that your resume is what really sells your qualifications for the position. But having an employer read your resume is not a guarantee. That is what the cover letter is for. This document introduces yourself and gives you an opportunity to express your enthusiasm for the job quickly and seamlessly. Effectively, your letter encourages the hiring manager to read your resume as well.
We recommend always writing a unique cover letter for every single job you apply for. The only time you shouldn't write a cover letter is if the employer requests for you not to include it.
Sep 04, 2018 - 09:05 PM
You should always send a cover letter with a resume unless the job ad clearly states that a cover letter shouldn’t be submitted. The cover letter presents an opportunity for you to flesh out all you have to offer, and to include some information that might not have been included in the resume (due to constraints related to space, or the nature of the work). Sometimes the cover letter represents an opportunity to share interesting anecdotes that you would not necessarily highlight in the resume. Equally important, the cover letter demonstrates your ability to organize thoughts, and tell something of a “story” about you, including your achievements and what makes you unique.
The cover letter can help you stand out from other applicants. If you and another applicant both have similar skills and work experiences profiled in your resumes, but only you sent in a cover letter, the cover letter can put you over the top. Everything you include in the cover letter should showcase your abilities and how you are the right person to meet the needs of the company.
Make sure you have an engaging opening to your cover letter, one that grabs the reader and shows how you can add value. Make sure you indicate in the second or third paragraph of the letter your knowledge of the company. Then, demonstrate you understand their business and their outstanding needs. When you close your letter, re-emphasize the value you offer, and re-emphasize your interest in the position.