The cover letter on its own is a useful tool to further discussing your qualifications for the open position. However, you can also use this document to name drop an employee at the company or a networking acquaintance. Hiring managers refer to this as a referral cover letter. You should know what a referral cover letter is because if you have the right contacts, it can help immensely. You should review your list of contacts before applying for a job to see if you know anyone who can help you. Hiring managers often rely on recommendations from within their networks to hire new people. If someone who already works at the company can provide you with a glowing review, then you will stand out even if you lack a couple skills. When writing a referral cover letter, you want to make that connection known from the beginning. You need to mention this reference in the first paragraph, and you should include the name of your referral and how this referral is familiar with your skill set. Once you complete this paragraph, the rest of the document should discuss your qualifications the same way as any other cover letter.