Aug 12, 2018 - 11:31 PM
Since LinkedIn allows you to create a unique URL for your profile, you should do this before incorporating it in your cover letter. To do this, edit your public profile under settings and edit the URL to your liking. You have up to 30 characters to customize this aspect of your profile. Refresh the page, go to your profile page, and copy and paste the link at the top to use in your cover letter.
You can include this link a few different places in your cover letter. For example, you can add it to the top of the letter in your heading, below your name near the signoff area, or somewhere in the body of the letter when you encourage the reader to find out more about you and your capabilities.