Your main goal here is to convince hiring managers to give you an interview. Along the way, create a positive impression in the minds of those professionals and improve your odds against competitors. You probably already know that all cover letters are not the same. It's best practice to customize the document for the position you want. If you're looking for an internship cover letter, you want to focus on what goes into a good internship cover letter. First, make a personal connection with the reader. Do a bit of research and find a common link, such as a mutual friend or a shared alma mater. Next, create a single statement that summarizes why you're better for the job than competitors. Back this up with hard facts that show your value as an employee. Get more writing tips here. Is there something you can do for this employer than other internship candidates can't offer? Draw attention to this and make sure the hiring manager can't miss it on the page. Do you have an amazing credential you'd really like the hiring committee to focus on? Make sure they don't forget the important fact; discuss it just before signing off. At the conclusion of the page, thank the reader for their time and include a call to action. Remember you really want that interview.