Aug 07, 2018 - 08:13 PM
Optimally, you will find out the name of the recipient of your application and use it in your cover letter. In many situations, you may not be able to do this. In such a case, you will need to write a cover letter that isn't gender specific. As you cannot assume the gender of the person reading your letter, you should not risk picking the wrong one. This rules out addressing the hiring manager as "Dear Sir" or "Dear Madam." Even if a particular field has a major gender imbalance, you cannot assume the person you write to is of the typically prevailing gender.
While, at one point, it was common for letters to begin with "Dear Sir or Madam," this phrase is rather outdated and can make an unfavorable impression.
Your best option is to address your letter to the position of the person receiving it. Thus, you might open with "Dear Hiring Manager." Read up on other cover letter mistakes to avoid to ensure an error-free letter.