Aug 22, 2018 - 11:17 AM
Make it clear that you're addressing this letter to a specific audience, even if you don't know the name of that person. Use the name of the head of the department you want to work in or least that person's position title.
Even though you don't know exactly who your audience is, you still want your letter to stand out. Match your voice to the culture and environment of the company you want to work for. You can learn about the company culture by looking over the website and reading the job description. Once you have an idea of the tone and language used, you should try to mirror that in your cover letter. You can use these cover letter writing tips to help you draft a document to an unknown employer.
May 08, 2020 - 05:43 PM
To do this, start by researching the company's website, focusing on the "About Us" section of the site. Also, read through the job advertisement to see if a contact name is listed, and comb professional networking sites such as LinkedIn (scour the People section of the company's LinkedIn profile). If you still cannot identify the hiring manager, try calling the company. Explain that you are applying for a job and would like to address your cover letter to the correct person. Alternatively, you can email the company.
If you try all the available avenues and still cannot find the hiring manager's name, then it is perfectly acceptable to use a generic greeting, as long as it's professional. "Dear Hiring Manager" is your best bet. Avoid "Dear Sir or Madam, which implies gender, and "To Whom it May Concern," as it's too formal and a bit old fashioned.
If you'd like to learn more about cover letter writing, check out LiveCareer's How to Write a Cover Letter page, or use a cover letter template to help you get the job done.