What Do Telemarketers Do?
As the name suggest, a telemarketer is someone who solicits over the phone. In this occupation, you may work for charities or non-profit organizations soliciting donations, or for companies selling products or services. You may be calling people who have never done business with your organization or company before, which is referred to as cold calling, or you may contact existing customers to upgrade their services or ask for a repeat donation. The job usually takes place in a office setting where you will be sitting through your whole shift. Telemarketing positions are expected to see an eight percent growth. This is a little over 7,000 new jobs expected to open up.
Telemarketers Skills and Abilities
Anyone who has had experience with a telemarketer knows that having patience and the ability to stay calm are essential skills. People may not be happy to be contacted and may act rudely, but you have to be able to get past that and move on quickly to the next call. The key in telemarketing is being able to get through long lists of numbers when you work, so you must do your job quickly. It helps to have experience in sales, so you are able to hook the customer and get them to donate or buy. Good English is a must or it will be too easy for people to hang up on you. Understanding the product or charity you are trying to sell or solicit for is very important because you want to be able to talk about it with authority. Above all, a pleasant attitude is essential to help you draw people in and to get them to talk to you.
You will likely work with a computer that automatically dials phone numbers for you. You must be ready at all times for the phone to ring and someone to answer. When someone answers, you will usually follow a script or template to explain the product or service you are selling or the non-profit you are collecting for. It is your main job to get the sale or donation, so you must be able to be persuasive. You may have to answer questions or explain the product you are selling or charity you are collecting for. After completing a call, you will usually have to fill out a form that explains what happened on the call. If you made a sale or collected a donation, you will record the needed information while still on the call. Otherwise, you will make notes, such as nobody answered or they told you not to call again. These notes help the computer program organize numbers and know when to call the number again.
Telemarketers Tools and Technology
Even though you are contacting people over the telephone, you will more likely be working with computerized telephone equipment. You’ll wear a headset and operate a computer program that will dial the numbers for you.
Education and Training for Telemarketers
There is generally no education requirement for this position because you are providing all the training you need on the job. Most companies or organizations will have you go through a training program to learn to use the computer equipment and take calls. During training you will usually make practice calls. You will then usually work under supervision until you are released to work on your own.
Telemarketer salary ranges from the lower 10% at $17,300 annually to the top 10% at $38,000 annually. The median annual salary is around $ 22,700.
Telemarketers Jobs by Geography
Florida, Texas and Ohio have the highest numbers of telemarketers. However, when comparing the number of jobs to the population, it is Arizona, Utah and Nebraska that have the best job opportunities.