What Do Marketing Managers Do?
Marketing managers coordinate, direct, or plan marketing programs and policies. They determine demand for services and products offered by company and its competitors and help to identify possible customers. They develop pricing strategies that will help maximize their firm’s market share or profits and ensure customer satisfaction. They may also oversee product development or monitor trends that may call for new products and services.Generally, marketing managers should have excellent communications skills and knowledge in administration, management, sales, and marketing so that they can organize promotions, marketing tactics, strategic planning, and sales techniques. They should also be able to deliver personal and customer service to assess customer needs, gauge the quality standards to achieve, and evaluate customer satisfaction. Managers should also have communications and media knowledge so that they know how best to disseminate information via oral, written, and visual media.Between 2012 and 2022, the annual growth rate for marketing managers is projected at 13% throughout the country. This results in about 6,170 job openings annually.
Marketing Managers Skills and Abilities
Marketing managers should have excellent communication skills in areas such as reading, writing, listening, and speaking. They should also be active learners who are able to keep up with new information that will affect current and future problems and decisions. They also need to have strong critical thinking skills and a good understanding of social perceptiveness, which is being aware of how people react and why.
Marketing Managers Duties
Marketing managers develop or evaluate marketing strategies based on knowledge of objectives, market characteristics, and financial factors such as cost and markup. They direct marketing activities to promote the company’s products and services and evaluate product development, budgets, expenditures, and projections. Managers are involved in pricing strategy development and customer satisfaction. They also hire, train, and evaluate marketing staff and oversee their daily activities. Marketing managers communicate with supervisors, peers, and subordinates and spend time establishing and maintaining interpersonal relationships to form cooperative and constructive working relationships. In addition to planning, organizing, and prioritizing work, they also need to make decisions and solve problems based on information received and results evaluation.
Marketing Managers Tools and Technology
People in this field should be able to use desktop, notebook, or personal computers as well as fax machines and smartphones or similar equipment. Managers will need to know how to use scientific or analytical software, customer relationship management (CRM) software, and database user interface and query software. They may also need to use desktop publishing software and electronic mail or email marketing software.
Education and Training for Marketing Managers
Most people who are marketing managers have at least a Bachelor’s degree. There is typically no on-the-job training once you have a job in this occupation but one usually needs at least five years or more work experience to qualify for this position. Most employees should have relevant coursework, such as marketing research, marketing, marketing management, consumer merchandising, and international marketing.
Marketing Managers Salary
The pay will vary, depending upon the nature of the job. The lowest 10% make approximately $66,000 annually while the median salary is $127,100. The top 10% of managers earn at least $187,200 each year.
Marketing Managers Jobs by Geography
By population, Utah, Colorado, and Washington have the highest concentration of market research analysts and marketing specialists. However, the states that have the highest median wages for these positions are New York, California, and New Jersey. Management, scientific, and technical consulting services have the highest demand for marketing managers, followed by computer systems design and related services. Save this statistics when deciding on where to further your career as a marketing manager.