What Do Demonstrators and Product Promoters Do?
A demonstrator and product promoter shows merchandise and answers questions for customers. They do this in the hopes of creating interest in purchasing the product. They may also sell the demonstrated products. A demonstrator and product promoter may be employed by a store or by a manufacturer.It is predicted that this type of job will see an increase of about 16% across the United States. This will translate into about 3,460 new jobs annually.
Demonstrators and Product Promoters Skills and Abilities
If you are looking to get this type of job, you have to have knowledge of sales and marketing as well as customer service. Because you interact with customers and try and sell products, you have to know what you can and cannot do. You should also have good communication skills and be ready to politely persuade customers to try products. It is helpful if you are able to actively listen as well as give clear, persuasive speeches.
Demonstrators and Product Promoters Duties
As a demonstrator and product promoter, you would be expected to:
- Showcase products or services and explain the products in order to interest customers in them.
- Provide incentives such as samples, coupons or brochures.
- Clean up after yourself.
- Keep records of demonstrations and sales.
- Set up, design and arrange displays for demonstration area.
- Keep informed about similar competitor’s products to better answer customer’s questions.
- Wear costumes or hold signs that promote products or services.
- Put products on the shelves.
- Write articles or pamphlets on the products or services.
- Help customers get the products that are right for them.
- Locate interested customers in order to give them more detailed information.
- Target specific audiences with presentation and demonstration.
- Be a team player in order to accommodate large crowds.
- Visit a myriad of stores, tradeshows, community organizations and the like to promote product or service.
These are just a few duties you may have as a demonstrator and product promoter. Your duties will depend on what sort of institution your work for.
Demonstrators and Product Promoters Tools and Technology
You should be familiar with the following tools and technology in order to make being a demonstrator and product promoter easier:
- Barcode Scanners
- Presentation Software
- Spreadsheet Software
- Word Processing Software
These tools and technology will not only make your job easier, but also more efficient.
Education and Training for Demonstrators and Product Promoters
In order to become a successful demonstrator and product promoter you have to have at least a high school diploma. Many of these positions also require some on the job training to help you become exceedingly familiar with the product or service that you are promoting. Depending on the technicality of the product, you may need to have a college degree as well. It would be helpful if you had some training in retail and retail operations.
Demonstrators and Product Promoters Salary
The salary for this type of position reflects the lack of formal education required. The average demonstrator and product promoter in the United States makes about $24,500. The lower 10% make about $18,900 while the upper 10% make about $44,600. Of course, your salary will depend on a number of factors. It depends on your education, the complexity of the product or service you’re promoting, where you live and the institution that you work for.
Demonstrators and Product Promoters Jobs by Geography
When you look across the United States, you will notice some differences in this type of position. For example, Mississippi, Maryland and Rhode Island have the highest average salary for demonstrators and product promoters. Guam, Utah and Oregon are expected to see the most growth in this type of position. New York, Florida and Texas have the most demonstrators and product promoters per capita. As you start to think about becoming a demonstrator and product promoter, you have to also consider where you want to live and what sort of institution you want to work for.