What Do Advertising and Promotions Managers Do?
Numerous businesses rely on the expertise of advertising and promotions managers to effectively coordinate store sales. Generally, this position entails planning, directing and managing all of the advertising programs and campaigns at a company. Some of the promotions this can include involve contests, coupons and giveaways. Ultimately, you will need to be able to efficiently build interest for a store within the general public. There is expected to be 7% growth annually for this position across the country. This results in about 1,340 openings every year. This growth is expected to primarily take place in companies associated with advertising, public relations and various other services.
Advertising and Promotions Managers Skills and Abilities
In order to carry out effective advertising campaigns, you will need to have a thorough understanding of communications and media techniques such as media production and visual media. A comprehensive knowledge of marketing techniques will prove to be useful because you will regularly need to apply sales control systems and product demonstrations. Communication skills, both oral and written, will come in handy, and you should also be able to make decisions quickly by weighing costs and benefits accurately.
Advertising and Promotions Managers Duties
Advertising managers need to be able to work with a wide array of people, including those who do not work directly for the company such as media outlets and other stores. You will also be expected to remain up-to-date in current trends in order to develop the most accessible strategies possible. You will also need to work with the company’s budget committee in order to allocate costs. Some of the other tasks associated with the position include:
- Negotiating sales
- Preparing financial budgets
- Coordinating special programs and events
- Conducting training programs
- Implementing policy changes within the organization
- Directing customer service activities
Advertising and Promotions Managers Tools and Technology
You will regularly be working on computers, so you should be familiar with the various types, but you could also benefit from having a personal organizer to manage all your activities. Since you will often be in charge of making promotional posters and other materials yourself, you should be knowledgeable with photo editing software. You may also require analytical software in order to more efficiently track trends and maintain budgets.
Education and Training for Advertising and Promotions Managers
Most promotions managers end up getting a Bachelor’s degree although it is possible to get a position with less education. It can be widely advantageous to get worksite experience, and many positions usually require less than five years of experience. If you are interested in entering this field, it would be wise to take certain classes while still in college like Public Relations, Marketing and Advertising.
Advertising and Promotions Managers Salary
People in this field are known to make some pretty good money. The lowest 10% of advertising managers make around $45,100 a year while the median annual salary is $96,700. However, you can go even further than that. The top 10% of advertising and promotions managers can make in excess of $187,000 every year.
Advertising and Promotions Managers Jobs by Geography
Illinois, New York and Hawaii have the greatest concentration of advertising managers by population. However, the states that have, on average, the highest wages for this position include New York, Delaware and Pennsylvania. Some of the industries that have the highest demand for this type of work include television and radio broadcasting, auto dealers and book publishers. You need to look at all these various factors in order to determine where is the best place for you to set up shop as an advertising and promotions manager.