What Do Public Relations Specialists Do?
A public relations specialist is responsible for cultivating and maintaining a positive image for a client. Utilizing a firm understanding of how social media, major news outlets and local publications work, a public relations specialist makes the proper connections for a client to see success with enhancing the image of an individual or an organization. Generally, the duties of public relations specialists can include the organization of special events, communicating with the press and thinking creatively to help the client achieve an ideal public image. Some of the specific duties that are expected of a public relations specialist include: ● Conducting extensive market research ● Coordinating the exact logistics of a special event ● Writing press releases ● Communicating with the proper media on behalf of a client● Collaborating with others on a wide range of projects There are a high number of public relations specialists in the United States and its territories, with the exact number around 229,100. The industry continues to grow, and it is expected that within the next ten years there will be a twelve percent increase in the number of job openings. It is predicted that there will be 5,880 job openings for this position annually.
Public Relations Specialists Skills and Abilities
A public relations specialist must be able to communicate with a wide number of individuals, ranging from the clients to the press and the public as a whole. In order to do this, it is important that those entering this field have a serious understanding of how the press works and an ability to constantly stay on top of the evolving state of social media. Individuals in this position have a strong attention to detail, exceptional listening skills and the ability to make difficult decisions in the heat of the moment.
Public Relations Specialists Duties
There are many responsibilities involved with being a public relations specialist. Individuals in this position must be able to communicate with a large number of people on any given day, as well as constantly pay attention to any relevant information that might be transmitted via e-mail or other messaging services. The specific responsibilities of a public relations specialist may include: ● Updating and maintaining any information about a client on the internet● Reviewing and editing any written documents for promotional use● Organizing teams to execute specific tasks and projects● Planning events to maintain an ideal public image for a client
Public Relations Specialists Tools and Technology
Typically, the tools associated with this trade are all technology based. Public relations specialists must have a sound understanding of computers, the internet, social media and any relevant software. This can include graphic design and video editing software, as well as the appropriate apps to use on a smartphone or similar device. Individuals should also be skilled with web design software, some coding abilities and database user interface software.
Education and Training for Public Relations Specialists
In order to become a public relations specialist, an individual must have at least a Bachelor’s degree. With the market constantly growing, employers often look for additional degrees from candidates. A Master’s degree is not necessary, but it can help an individual to obtain a desired position when put up against other qualified individuals.
Public Relations Specialists Salary
On average, a public relations specialist makes an estimated $55,700 each year. The top ten percent of the field can see up to $105,700 while the bottom ten percent still is able to make a comfortable annual income of $31,200. This number fluctuates depending on the specifics of a state, and additional education can also positively affect the expected income for this position.
Public Relations Specialists Jobs by Geography
New York, California and Texas have the largest number of public relations specialists. With the industry constantly growing, it is predicted that the next ten years will see an increase in employment for this position in Utah, Guam and Florida.