What Do Graphic Designers Do?
A variety of businesses utilize graphic designers to create an array of promotional materials. In this position, you will use a range of mediums to create decorative and artistic materials. Projects typically include logos, displays, packaging and other graphically based promotional pieces. Graphic designers are an important piece of the marketing and media industries. The field is expected to grow by approximately 7% annually resulting in the addition of 8,600 job openings. The positions are expected to occur in a range of corporations that focus on marketing tactics.
Graphic Designers Skills and Abilities
Most importantly graphic designers should possess a strong knowledge of fine arts and design techniques and utilize creativity and originality when creating materials. The position also requires mastery of the English language along with strong communication skills, as frequently materials will require both images and effective copy. Additionally, designers should have a clear conception of marketing analysis and trends using strong critically thinking skills to create effective visual campaigns.
Graphic Designers Duties
In this position, you will spend a significant amount of time designing concepts and layouts. These tasks will include sample illustrations and rough sketches with effective placement and arrangement. You will be expected to discuss these concepts with a variety of clients and supervisors to create effective graphic materials. In addition to creating artistic documents you will be expected to perform the following duties.
- Utilize appropriate computer software
- Research, observe and gather information from appropriate documents
- Prepare instructions for assembly and final printing
- Evaluating and analyzing information to efficiently solve problems
- Collaborate with colleagues and clients for best results
- Operate cameras and other related equipment
- Analyze and understand marketing trends and demographics
- Save and archive documents.
Graphic Designers Tools and Technology
Graphic designers complete a large portion of their work with the use of computers, and you will be expected to be familiar with a variety of platforms including desktop, notebook and personal computers. Additionally, you will be expected to be familiar with a range of cameras and laser printers. You will also need to have detailed knowledge of various types of software including interface and query, publishing, graphics and imaging, webpage editing and creation and web platform development software. You will use a combination of these tools to create engaging esthetic pieces, and it is essential that you have a clear understanding of this technology.
Education and Training for Graphic Designers
Most individuals in the field possess a Bachelor’s degree from an accredited institution. Most designers have received a degree in the following areas commercial and advertising art, communications and journalism, computer graphics, digital arts, design and visual communications, industrial and production design and graphic design. While little experience or on-the-job training is necessary, you will want to make sure that you are familiar with the essential software.
Graphic Designers Salary
Individuals in the field earn substantial wages. The median salary for graphic designers is $45,900. However, if you can work your way up in the field you could make substantially more. The top 25% make an annual salary of $61,700 and the top 10% make $80,600 annually. There are also a number of related marketing positions that make larger salaries.
Graphic Designers Jobs by Geography
California and New York have the greatest number of positions available with Florida and Texas following. However, Utah is expected to experience the greatest growth in the field over the next decade. California and New York also provide some of the highest median wages in the field. A variety of large corporations require graphic designers, and you will want to look for states that house a number of marketing and media firms that require the services of designers.