The first step to writing the perfect letter is to choose the company you want to work for, and then write a list of reasons you want to be there. Unlike responding to a job advertisement that has been posted, you are cold contacting someone at a company with the intention to seek an informal interview. It’s time to bring your high school cyberstalking skills to the professional realm!
Research the company: Look around the company’s website to find the person to whom you would be reporting. Most hiring managers have some sort of presence online. Finding their email addresses should be easy.
Target your letter to a specific person or team: Unlike other cover letters, where you are unsure of whom you are writing to, this is different and should show the reader that you have done an excellent job at researching not only the company, but the individual. Use your research to determine who you want to read your letter.
Keep it professional: If, in your research, you found out a bit too much, understnad that this is not the time or place to make small talk. Letting your recipient know that you have a shared (and, perhaps, outdated) interest in Beanie Babies is unprofessional (and a little creepy). Remember, if all goes smoothly, this person could be your new boss.
But gain attention: This is a chance to grab the eyes of a potential employer, and hopefully secure a meeting with the hiring manager where you can pitch yourself — should that position become available in the future. This meeting is very different than a formal interview. Think about the next steps as you write this.