social media jobs

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Social Media Content Manager - Global Social Media

SAP
New York, NY, US, 10007
Posted 2 days ago

What we offer Our company culture is focused on helping our employees enable in...

Social Media Senior Coordinator

Athena Global Advisors
Philadelphia, PA, US,
Posted yesterday

Do you enjoy working with a top-notch team and being part of a growing, passiona...

Swift Ios Developer - Decentralized Social Media / Web - Open Source

Planetary
Berkeley, CA, US, 94720
Posted yesterday

Planetary is looking to hire a full time developer to work on open source decent...

Social Media Coordinator And Copywriter For Kris & Kathy Vallotton

Bethel Church Of Redding
Redding, CA, US,
Posted yesterday

Manage Social Media Build and manage Kris Vallottons & Kathy Vallottons social m...

Android Developer - Decentralized Social Media / Web - Open Source

Planetary
Berkeley, CA, US, 94720
Posted yesterday

Planetary is looking to hire a full time developer to work on open source decent...

Social Media Account Manager

Knak Digital
Hunt Valley, MD, US, 21065
Posted yesterday

Benefits:401k match, health insurance, PTO that accrues after 2 years, hybrid of...

Digital & Social Media Analytics Manager

Two95 International Inc.
New York, NY, US, 07094
Posted yesterday

Title: Digital & Social Media Analytics Manager Duration: 6 months could go per...

Social Media Analyst

Adobe Systems Incorporated
San Francisco, CA, US, 94118
Posted 2 days ago

Our Company Changing the world through digital experiences is what Adobe's all ...

Social Media & Analytics Strategist- Remote Opportunity

First American Financial
Orlando, FL, US, 32801
Posted 2 days ago

Company Summary Join a team that puts its People First! First American's Agency...

Social Media And Digital Engagement Specialist

City Of Rockville
Rockville, MD, US, 20850
Posted 2 days ago

Job Summary This position is responsible for developing content and maintaining...

More about social media jobs

Social Media is one of the fastest-growing industries and offers various social media jobs for individuals with a passion for marketing, creativity, and knowledge of digital tools. As more and more companies are going online and want to capture an audience on platforms like Facebook, Instagram, YouTube, and others, the demand for social media jobs is expected to rise. The typical job roles in this industry include community manager, digital marketer, content manager, SEO copywriter, etc. The educational qualifications vary depending on the profile and job responsibilities. Many entry-level social media jobs require a high school diploma and knowledge of digital tools. Higher positions like marketing or social media manager can require a bachelor's degree in business and marketing.

In-Demand Social Media Jobs

Social Media is an evolving field requiring professionals to keep themselves updated with market trends and shifting audience preferences. Although individuals can explore a wide range of career opportunities in social media, some of the most in-demand jobs are listed below: 

  • Social Media Manager: The Social Media Manager is responsible for the social media strategy, implementation, and reporting for a given product or service. It includes managing the brand voice on social media channels, creating copy for posts and ads, generating content to post to social media pages, optimizing content delivery to maximize reach and engagement, and other tasks.
  • Community Manager: The Community Manager is responsible for creating and executing strategies to engage the community and increase participation. It includes developing a plan for online and offline engagement and maintaining a positive reputation in the online communities. Additionally, the responsibilities include creating and managing a social media presence on Facebook, Twitter, Instagram, Reddit, and Twitch. Tv, YouTube, Snapchat & other relevant platforms.
  • Content Strategist: The Content Strategist is responsible for developing and executing a content strategy to engage, inform, and educate the target audience. This role can also include measuring the content strategy's success by evaluating key metrics, including web traffic, social media engagement, customer satisfaction scores, lead generation, etc.
  • Digital Marketing Manager: The main job of a Digital Marketing Manager is to drive traffic to the company's website and increase conversion rates. They use SEO, SEM, email marketing, display advertising, social media marketing, and online advertising. Their job responsibilities encompass social media, PPC campaigns, paid promotions and generating organic user growth.

Also, note that some social media jobs may have different job titles, but their responsibilities can be the same or overlap with each other. For example, a brand manager and a content manager for social media can have similar works.

Average Salary of Different Social Media Jobs

The standard salary of social media jobs differs based on the profile, job responsibilities, experience level, and employer. Therefore, we have researched various job portals and online data to find out the average salary of different social media profiles, and they are:

  • Social media managers have an average annual compensation of about $52379. However, many experienced professionals (10-19 years of experience) report a gross yearly salary of $69,221.
  • Online Community managers make about $57326 per year. However, experienced managers with 10+ years of experience can earn more than $75000.
  • Content Strategists have an average yearly compensation of $62458. On the other hand, an experienced content strategist with 10-19 years of experience makes $85000.
  • A digital marketing manager has average annual pay of $68268.
Social Media Jobs Qualifications and Skills

Developing and learning social media techniques and strategies can pay off well in the future. Anyone having an associate or bachelor's degree with knowledge of digital tools can find numerous social media job opportunities.

Educational Qualifications

Most employers prefer a candidate with a bachelor's degree in journalism, marketing, mass communication, and similar degrees. Higher positions can require MBA in marketing or equivalent but can be compensated with industry experience.

Certifications

Earning a social media certification badge on your resume or LinkedIn profile can help boost your employment prospects and can prove an advantage for early-career professionals. The best thing is that some of the certifications don't require higher fees, and some are free! Here are some of the most in-demand certifications, both paid and free.

  • Microsoft Advertising Certified Professional (Free)
  • Google Analytics Individual Certification (Free)
  • Google Ads (Free)
  • Hubspot Content Marketing Certification (Free)
  • Facebook Blueprint (Paid)
Essential Skills
  • Copywriting skills
  • Graphic and video making skills
  • Analytics
  • ROI (Return on Investments)

Apart from these skills and certifications, individuals need to be updated with industry trends, new technologies, and emerging social media platforms. So it's evident that to thrive in social media jobs, they should be adaptable, curious, and business savvy.

Helpful Tips for Social Media Job Interviews

With the explosive growth of social media in the last decade, job opportunities have indeed increased, but so does the competition. Here are some helpful recommendations for social media job interviews to be confident and stand out from the competition:

  • List which social media platforms are best suited for the company you have applied
  • Create a tentative social media strategy for the company
  • Keep yourself updated with the latest trends and digital tools
  • Be thoughtful and articulate in your answers
  • Use your storytelling skill to answer if they ask you, "what would you do differently to promote our product?"

You're more likely to get shortlisted if you prepare well before the interview with these tips and mentioned skills.