Impress your potential employer by showing that you’ve done your research. Use specific examples, and keep it positive.
I know that your company is one of the top-producing auto-manufacturing firms in the nation, and that you currently employ about 70,000 workers. I also know that you’re planning a new hybrid vehicle rollout within the next three years. My background is in managing the research and development phases of new projects. I feel that I would be a great fit for that area of the project.
Use what you know about the company to tie your answer back to why you’re a good fit for the position.
I know that your organization is one of the highest-rated online dating sites according to a recent poll of users. I know that you just passed 25 million users. I also know that you are looking for an experienced SEO marketing professional to optimize your site. I have two years of experience specifically in SEO optimization, and I feel that I would be a great fit.