When you’re asked this popular question in an interview, the interviewer is gauging your interest level in their company. They are essentially making sure that you didn’t just randomly hit “apply now” on several businesses’ online applications and then hope to get interviewed at as many as possible.
With this query, you are able to show that you are interested in working for them and them alone by giving them a well thought out and honest answer.
Points to Emphasize
Giving an honest answer to this question involves digging deep, both into the company and yourself.
Having a general knowledge of the company is simply not enough when it comes to an interview. Make sure that you’re taking your time and writing notes about your research to truly stand out among other candidates.
Mistakes You Should Avoid
To keep from falling into those customary mistakes that many do when confronted with this question, avoid these usual pitfalls:
By getting rid of these common problems, you can keep your interview running smoothly.
Keep your answer strong, honest and confident by keeping with the bones of this sample response:
My favorite thing that I’ve read recently about your company was in the latest issue of this acclaimed newspaper where they gushed about your amazing mission statement and desire to help your local community. I am constantly in awe of the superior products that you put out and know that I would make a fantastic asset to your company that’s already expanded into 5 different states.
Sharing your in-depth knowledge of their company’s convictions doesn’t mean you just list out random facts. You can hit that question out of the ballpark with a genuine admiration for and excitement about their business.