Marketing Manager CV Example

As the job market becomes more and more competitive, it behooves you to find extra methods to help you stand out in the eyes of prospective employers. The marketing manager CV example included here can help you do just that. A strong curriculum vitae helps convey all of your job relevant information to employers (including your work history, skills and educational background) while retaining a reader’s attention by not getting too wordy. Consider this writing guide to be your roadmap to creating the best CV possible. The tips and advice included here can also be useful if you’re trying to collect information in preparation to post a position.

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Kelly Kramer

765 Second Street, Milwaukee, Wisconsin, 11111

T: 555-555-6789


Professional Summary

I have been working in advertising and content marketing for close to 10 years. I am well-versed in online marketing strategies and have a strong understanding of the technical aspects of web content development, as well. I am a self-starter who’s constantly looking to increase my skill set through professional study. I also have strong customer service skills as well as a dedication to delivering high-quality work. I’m organized, detail-oriented and work well as part of a team. Having participated in campaigns that have helped me see the value of a well-conceived content optimization strategy, my goal now is to start formulating those strategies myself by breaking into the burgeoning field of marketing management.

Work Experience
SEO Specialist
2013 – Present

  • Developed search engine optimization strategies for clients to help increase web traffic to their sites.
  • Used analytical software programs to help measure the effectiveness of SEO strategies.
  • Participated directly in 12 SEO campaigns which helped to net a collective 127 percent increase in sales volumes for clients.

Advertising Professional
2011 – 2013

  • Generated potential client leads for online content development firm by attending trade shows, responding to online inquires and making cold calls.
  • Worked with company sales team to negotiate client contracts and incentive packages.
  • Shared information related to progress towards marketing goals with company executives in quarterly budgeting and planning meetings.

2007 – 2011

  • Developed online marketing content aimed at improving customer conversion rates for clients.
  • Served as member of research team that helped complete data to assist in content creation for 25 fellow coworkers.
  • Wrote over 2,000 articles and blog posts for various companies.

Education and Training
Bachelors of Arts in English

State College

Studied sociology, advertising, modern literature as well as technical and magazine article writing.

Certified Online Marketing Specialist

Web Marketplace Institute

Covered topics such as SEO, pay-per-click, user experience branding, along with email and social media marketing.


  • Working knowledge of a wide array of web content optimization techniques
  • Well-versed in research strategies
  • Familiar with both web development and data analytics programs
  • Focused and goal-driven
  • Able to work well both autonomously and as part of a group
Hobbies and Interests

  • Avid runner. Have participated in several marathons and ultra-marathons, and volunteer time as cross country coach at local high school.
  • Enjoy baking. Work closely with catering manager friend around the holidays to provide cookies and breads to civic groups as part of food drives.
  • Fan of graphic novels and science fiction stories.

Tips for Writing Your Marketing Manager CV

Marketing Manager Overview

As you’ve probably been able to see from the marketing manager CV example, a strong understanding of the roles and responsibilities of the job that you are a applying for is a must in order to create an effective curriculum vitae. Market management is an exciting field because it is constantly evolving as consumer trends change. Yet through it all, many of the core job requirements remain the same. You are expected to work one-on-one with clients to understand their goals and develop marketing strategies that are in accordance with them. You’ll work closely with copywriters, editors and ad developers to create strong content, as well as with web developers and producers. You also work with data analysts to help interpret the results of client campaigns. It is also expected that you will do what’s necessary to stay up-to-date on current marketing trends.

Skills and Knowledge to Include in Your Marketing Manager CV

The market manager CV example included here only gives a certain amount of space for you to list your skills and knowledge. That’s by design, as you don’t want to place too much emphasis on a single area. Therefore, you have to know the right skills to list in order to take the most advantage of this space. Above all, marketing managers need to know current online and in-store advertising and content optimization strategies. They also should be familiar with web development and design so they can make effective recommendations to clients as to how their sites should be built. A strong understanding of consumer trends and behavior is also important. Finally, they should be skilled in writing and editing, as the key to their work is developing strong content.

Tips for Writing an Excellent CV

Any documents related to your career should be constantly updated to ensure that the information they contain is relevant and presented in a way that today’s hiring managers expect. Thus, once you’ve used the marketing manager CV example included here to create your own document, you should go over it again and again to look for ways to optimize the information included. Here are just a few tips that will help you in doing this:

  • Stay with a classic, traditional style that avoids images or unique fonts, as these features can make your document less machine readable.
  • Do not go back over 10 years when listing your work experience unless past jobs held beyond that point strongly support your job candidacy.
  • Don’t exceed five bullet points on any topic.
  • Always refer to yourself directly and avoid writing from a third-person perspective.
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