When you write a sales cover letter, you need to approach it as you would any client introduction letter. The hiring manager is your client and you're trying to convince the manager to bring you in for an interview. It sounds simple, but hiring managers expect a lot from a sales cover letter and you need to deliver if you want the interview and the job. These tips will help you write a cover letter that get attention.
1. Start your sales cover letter with a strong introduction.
Your entire sales cover letter needs to be concise and to the point. The ability to communicate in direct terms is the sign of a strong sales professional and that's what the hiring manager is looking for.
The opening paragraph of your sales cover letter should introduce who you are, why you're sending in a resume, and what you have to offer the company. It sounds like a lot of material to put into two sentences, but it's what the hiring managers will be expecting with your sales cover letter.
2. The second paragraph of your sales cover letter points out your biggest accomplishments.
An effective sales cover letter will offer information that isn't found on your resume. Your professional experience lists your past positions, but it doesn't tell how you were the manager of the top sales group three years in a row at your last company.
In the first paragraph of your sales cover letter, you explained who you are and what you have to offer. In the second paragraph, you want to establish your value by pointing out your past accomplishments. Lead with something powerful that isn't on your resume and you'll have the interest of your audience.
3. Give the hiring manager some numbers to consider.
Sales is a numbers game and you need to have the impressive numbers that hiring managers are looking for. After your sales cover letter points out your most impressive accomplishments, it's time to present some numbers that show what kind of real value you've created in the past.
If you can back up your numbers with some kind of evidence, then that'll be more effective. But if you don't have any concrete evidence, then you should be prepared to discuss your sales cover letter numbers in your interview. It helps if your sales cover letter has ballpark figures instead of precise numbers, especially if you don't have any evidence to back up your claims.
4. Close your sales cover letter with a compelling argument.
The final paragraph of your sales cover letter should act as a summary for the information you've presented. The end of the sales cover letter is where you create a compelling argument for your candidacy as the company's new sales professional. You can point out important parts of your resume and then combine all of that information into one bold statement at the end of your sales cover letter.
A hiring manager will expect your sales cover letter to end with a strong statement about why you're the perfect candidate. Use the end of your sales cover letter to reiterate your contact information and indicate the best days and times to get in touch with you.
The LiveCareer website has a cover letter builder and cover letter examples that you can use to create the ideal sales cover letter. Use your sales skills to present your case and get to the interview process quickly.