A well-written cover letter is your first step to getting noticed by hiring managers and recruiters. Learn how to showcase your relevant talents and tell your story by reviewing our product marketer cover letter example and crucial do’s and don’ts. ?Do use metrics to quantify how your product marketing strategies impacted past employers. Statements such as “oversaw a product marketing team of five people” and successfully launched 20 new products” are impressive to hiring managers.
- Don’t repeat yourself. Avoid regurgitating the information on your resume and focus on highlighting additional details about your product marketing experience. ?Do tailor your cover letter. Make it unique and personal to each position for which you’re applying.
- Don’t hyperfocus on your education. This is tempting, especially if you’re a recent graduate, but your work, volunteer, and internship experience matters most. ?Do tell your story. What brings you to apply for this position? Are you passionate about products they’ve launched in the past? Any anecdotes about your interest in the company helps. ?Don’t go too crazy with your cover letter. While you don’t have to strictly adhere to templates and formalities, don’t get unprofessional.
Product Marketer Advice
Are you an experienced marketing pro looking for work? There are plenty of product marketer jobs for qualified professionals, but you’ll need a great cover letter to set yourself apart and get in the door. Our cover letter examples can help. A product marketer is responsible for developing marketing and advertising strategies for a range of products and services. Use the cover letter examples below as a starting point in creating your own stand-out cover letter, and take the next step toward landing the job of your dreams!
Cover Letter Tips for Product Marketer
Finding jobs as a Product Marketer takes a combination of useful job-seeking skills paired with the right mindset. The following tips can help keep you on track during your job hunt.
1. Stay positive. Perhaps the most important thing about seeking employment is keeping a positive frame of mind. Don’t get down on yourself for being temporarily out of work. Staying positive will eliminate stress and keep you focused.
2. Set goals for yourself. One way to break down the process of looking for a new job is breaking things down into smaller steps. Try to think of goals that you can accomplish weekly, such as sending out a certain number of cover letters.
3. Keep up with your networking. Don’t hesitate to reach out to personal or professional contacts for advice or information. Schedule a coffee meeting or phone conversation with anyone who could open the door to your understanding of a field or industry.
4. Keep an open mind. If you are looking for work, you never know where the next lead could come from. Think of this time as an exciting opportunity to discover what you want to get out of the next step in your career.
5. Maintain your online presence. Make use of social media sites such as Facebook, Twitter, and LinkedIn, as they can help you expand your network. This is also an effective way for potential employers to access your professional profile.
Product Marketer Job Seeking Tips
When it comes to looking for jobs as a Product Marketer, remember that your cover letter works as your calling card. The tips below can help you make the best first impression possible on your potential employer.
1. Do not exceed two pages. Unless you are a doctor or academic who needs to use curricula vitae (CVs), there is no need to write more than two pages. Keep your writing concise.
2. Do make use of bullet points and align the text flush left. This formatting tip alone will greatly improve the organization and readability of your writing.
3. Do not use generic writing. Avoid overly used phrases such as hard worker” or team player,” as they will not add much to your writing. Use phrases that will authentically describe your unique professional style.
4. Do include a Summary of Skills” section that will introduce your work history. This will provide your reader with an at-a-glace of your professional qualifications.
5. Do write your work history in the following suggested order: title of position, employer, city and state of employer, and employment dates.