In the professional world, writing a resume objective was standard practice and expected by the people in charge of reviewing resumes and choosing candidates for interviews. As the job market became more streamlined and efficient where hiring managers searched for essential information, the objective statement has become somewhat passé, yielding the stage to the more direct and purposeful resume summary statement.
How You Used to Write a Sales Person Resume Objective
For years, tradition dictated that writing a resume objective was one of the most important aspects of constructing your resume to land a position in sales. Writing a resume objective gave you the chance to directly state your purpose in applying for a particular job and created a first impression of you as driven and goal-oriented, which are both quite admirable qualities for a sales-related job. Yet, one characteristic of a well-written objective statement is to be very specific about the position you hope to gain. It may have read similar to the following:
To gain employment as a luxury vehicle sales associate with a growing company and use my expertise as an excellent customer-first sales person on a goal-oriented sales team.
To secure a position in a fast-growing company focused on customer service where I can further develop my skills as a motivated and goal-oriented sales associate.
Because prospective employers often look for versatile employees with transferable skills, limiting yourself to just one job could keep you from securing a slightly different position.
Additionally, writing a resume objective tends to hint at what you hope to gain from employment rather than present what you have to offer a company. Most of the time, hiring professionals are more interested in what you can offer the company than what you may gain by joining their sales team, so writing a resume objective can take up valuable “what I can do for you” space.
How to Write a Sales Person Resume Summary Statement
Even though writing a resume objective may not be as in vogue as it once was, that doesn’t mean you have to leave the beginning of your resume blank. Just like making eye contact and offering a new customer a warm, firm handshake, a summary statement can make that positive first impression on a potential employer. Writing a summary statement allows you to highlight your most notable skills and accomplishments. It lets you “make your pitch,” so to speak, and gives you a chance to promote yourself as the best possible candidate for the job by showing what you can bring to the table as a sales person. Take a look at the following examples:
Highly motivated, accomplished sales person with finely tuned leadership and teamwork skills; accomplished at initiating front line sales and establishing customer relationships.
Energetic and positive sales person with extraordinary organizational and communication skills; able to quickly establish customer base and maintain high-quality company-customer relationships.
An effective resume summary statement sums up your strengths as a sales person, gives insight into your personality and references the type of position you would like to have. Like the objective statement, it gives your resume focus but in a more efficient and effective way. Whereas a resume objective has the potential to make you sound generic, the summary statement lets you present yourself authentically and uniquely.
When building or updating your resume as a sales person, you want to sound as fresh and up to date as you can. Choosing to develop your summary statement rather than a resume objective is just one way to make sure you give prospective employers what they expect and want to see.
LiveCareer has a trove of tips and tricks that may help you develop the perfect resume.