The opening statement on your resume is the most important section that a potential employer reads. Successful job applicants can avoid the pitfalls of writing a resume objective by switching to the more accepted and promotional resume summary. Writing a resume objective forces an applicant to express who they are, what they want and what they have to offer all in one sentence. On the other hand, a resume summary allows a candidate to be specific while still being brief. Resume summary statements are the new trend in successful resumes as they provide more insight into what you offer the employer as opposed to what you want from them.
How You Used to Write a Public Relations Resume Objective
The number one goal of writing a resume objective has always been brevity. This statement was supposed to catch the employer’s attention and demonstrate how the candidate was a perfect fit for the job. For example: “Seeking public relations position with Company XYZ in order to utilize organizational, problem-solving and people skills to contribute to the company’s success.”
However, this example demonstrates two of the biggest drawbacks of writing a resume objective. Although this resume objective does hint at the potential benefits of hiring the candidate, it makes somewhat generic statements. Additionally, the employer is left to imagine what organizational, problem-solving and people skills the applicant might have.
How to Write a Public Relations Resume Summary Statement
As you write your resume summary statement, use first-person point of view and present tense without using the personal pronoun “I.” This means that sentence fragments are accepted in resume statements. For example, you might write, “Able to identify, develop and execute effective communication strategies.”
Just like writing a resume objective, a summary statement is brief, but it should be about four to six lines. This slightly longer format gives the applicant more flexibility, and the potential employer can get a better picture of who you are and what you have to offer. Resume summaries include an overview of your work experience, two to three hard skill sets and a few soft skills or valuable personality traits.
If you have been in the same field for a while, it is a good idea to start your resume summary with the number of years of experience you have. However, when you include this information, avoid the grammatically incorrect “years experience.” Demonstrate your attention to detail by using the grammatically correct phrase “years of experience” or “years’ experience.”
Next, include key functions you have performed in the past that are required for the new position. For example, a public relations key function might include coordinating extensive media outreach. Some other common functions include creating company literature, managing campaign expenses and researching industry trends.
Finally, include any achievements you’ve reached that show how you might benefit the employer. Preferably, mention quantifiable results, such as a 10 percent decrease in expenses or a 15 percent increase in sales due to a marketing campaign.
The following is an example of an effective resume summary:
Public relations specialist with five years of experience creating and maintaining a favorable image for clients by designing marketing and promotional materials. Excellent copy editing, proofreading and revising skills. Experience in successfully issuing press releases. Responsible for launching an online marketing campaign that resulted in 30,000 new and unique website subscribers.
Researching job descriptions for public relations positions will help you find keywords, functions and skills related to the job for which you are applying, so you’ll have an idea of what employers are looking for. When formatting the perfect resume summary, you may find the tips and tricks on LiveCareer useful.