Public relations professionals draw upon a wide variety of skills to do their jobs, so a resume that reflects these diverse skills is essential. The best practices for formatting a resume for a public relations job vary depending on your individual experiences and attributes. This article will discuss how to format a resume that highlights the best aspects of your public relations career in the context of the specific job you want.
1. Choose an Overall Resume Format
Choose between a chronological, functional and chrono-functional resume format to display your public relations skills. The chronological resume format is the go-to choice for most public relations professionals who are wondering how to format a resume. This format lists your work history in reverse chronological order, making it easy for employers to see which public relations firms you have worked for as well as any major projects you choose to list.
The functional resume includes only a basic overview of the firms and public relations companies you have worked for with no employment dates or details. The chrono-functional is a more practical hybrid of the two resume types, blending a basic work history with employment dates and emphasizing your skills as a public relations professional.
2. Emphasize the Most Important Experiences
Learning how to format a resume for a public relations job requires the ability to prioritize. Think about which job experiences are most relevant to the job you are applying for. If you are applying to work for a large firm that has just had a public relations crisis, prioritize work experiences in which you demonstrated the ability to handle yourself under pressure and work under a large degree of scrutiny. For a position with a small brand that is looking to increase its visibility, position your experiences in brand building and social media marketing ahead of the others.
3. Use Other Experiences
If you are a recent graduate wondering how to format a resume without drawing attention to a lack of work experience, capitalize on other experiences instead. Recent public relations graduates should always lead with their education sections. Consider breaking your Work Experience section into Employment Experience and Other Experience sections to showcase volunteer, internship and academic experiences relevant to your job. Discuss the specific skills you gained from each position and highlight any duties that match those in the job description to demonstrate to the hiring manager that you possess the public relations abilities necessary for the job.
4. Utilize the Summary Statement
A good summary statement is the most important aspect of how to format a resume for public relations professionals. Public relations workers are required to have excellent written communications skills, and a summary statement is the first thing a hiring manager sees when examining a resume. A well-written summary statement provides an overview of your public relations career and highlights the skills you have that make you a great match for the job. The summary statement is a 30-second sales pitch that demonstrates your ability to communicate well and sell your experience as a public relations professional.
Public relations is a challenging and rewarding field, and the varied experiences of public relations professionals may seem difficult to condense into a one- or two-page resume. However, the many tips and tricks available on LiveCareer may be able to help as you learn how to format a resume that lets your public relations experiences and skills shine.