Sometimes a resume for a specialized marketing position needs to have technical or unusual skills and qualifications promptly emphasized before anything else. Writing a resume skills section that summarizes those skills on paper is the best way to convey them to the reader. Recruiters who are scanning resumes by keyword have better chances of getting those necessary skills out of the way and reading the rest of your resume. Before committing to this, see if the following factors apply to the positions you are applying for.
Should You Include a Skills Section in Your Marketing Resume
Marketing pros who are unsure about writing a resume skills section should carefully assess what skills they have transfer over to a particular position. Contemporary marketing is a constantly shifting, tech-heavy industry, requiring familiarity with web and application design, search engine optimization, e-commerce and social networks. However, employers also value the traditional core qualities, such as salesmanship, design, communication and creativity, that ground a marketer’s career development.
Scan job posts for keywords related to these skill sets. Some skills are specific to certain jobs. Do your model graphic design jobs require proficiency with a certain image-editing software? Does your dream job as an event promoter require you to prove you have extensive knowledge of venues in a certain area?
Other skills are transferable between different positions in the marketing industry. Have you developed knowledge of the principles of behavioral psychology? Are employers seeking to get into an untapped market that you have a lead in, such as speaking a language from a foreign country with a blossoming market?
In this list of skills, look at what you have developed and how. Can you relate them to your professional history and education? How about time spent volunteering or travelling? If you are sure you can provide a convincing context for all the skills you claim to have once you get an interview, you can begin writing a resume skills section, armed with a list of useful qualities.
What to Include in a Marketing Resume Skills Section
Now that you are ready, commence writing a resume skills section by building a table on your resume and adding an ‘Areas of Expertise’ header. Add items to the table as bullet points with short descriptions and no periods, such as ‘Customer Relations’ and ‘Creative Mentoring.’ Include around 10 to 15 bullets, assigning 3 to 8 items per column. While some resumes bury this section at the bottom, it is a better practice to put it on the first third of the first page of your resume.
For more technical skill sets, like programming languages or traditional media techniques, create subheadings for each column or, provided you have space, add new skill sections with relevant headers somewhere on the first page.
Example of a Great Marketing Resume Skills Section
Areas of Expertise
- creative Problem Solver
- Data Visualization
- Sales Analysis
- customer Relation Software (CRS)
- lead Nurturing
- Team management
- Event Promotion
Web Marketing and Programming
- Paid Social Advertising
- Mobile App design
- Facebook development
- CSS and SASS
- WordPress Administration
- User Interface design
- Motion Graphics
- Print Formats
- Flyer and Poster design
- Screen printing
Now that you’ve read about writing a resume skills section, you can visit LiveCareer for access to more resources that will help you develop other parts of your application.