Regardless of your experience in the marketing industry, a great marketing resume is essential when introducing yourself to a potential employer. When it comes to deciding how to format a resume for the marketing position you want, your unique experiences and skills are extremely important. Some resume formats work better for individuals with a considerable amount of experience while others types are better suited for newcomers in the field.
These steps will provide you with a guide as to how to format a resume for your desired marketing job, factoring in your unique abilities and career experiences.
1. Decide on a format to use. When it comes to deciding how to format a resume for your chosen marketing job, you can choose between a functional, chronological or hybrid resume. A functional resume is ideal if you are new to the field and wish to highlight your skills as opposed to your experience; however, the reverse is true for a chronological resume. A hybrid resume blends both formats with a reverse chronological listing of your work experience and a focus on your skills and other achievements.
2. Begin with a summary statement. A summary statement is a short but powerful sentence that covers the most important aspects of your career or educational experience. It also frames this information in a way that makes it relevant to the marketing position for which you’re applying. The summary statement is even more crucial when learning how to format a resume for a marketing professional as it allows you to demonstrate your marketing skills by marketing yourself as a candidate.
3. Choose whether to focus on your education or work experience. If you are a recent graduate, it is usually better to place your educational history directly after your summary statement. If you are a seasoned marketing professional, place your most recent marketing career experience first.
4. Incorporate your accomplishments and achievements. When you are creating your work experience section, avoid listing basic responsibilities and factual information about the job. Instead, find ways to incorporate any achievements and awards you earned during your time at each position. Similarly, you should include any honors or recognition you obtained alongside your degrees.
5. Highlight your unique skills. Hiring managers sometimes review hundreds or even thousands of applications, depending on the size of the marketing firm and the desirability of the position. For this reason, you must present the skills and abilities that make you a unique candidate in a way that is clear and concise. The skills section of your resume may come after your education and work history, but it is equally important. If you are a recent graduate or have recently transferred to the marketing industry from another field, your skills may qualify you for a more advanced position in marketing, even if your work history does not. For example, if you volunteered to handle an email marketing campaign for your most recent employer, even though your official job position was in finance, you should include this skill in your resume.
When it comes to deciding how to format a resume for a marketing professional, it is important to personalize each section to showcase what you bring to the table. Marketing is a field that encourages creativity, so feel free to work within the basic parameters of the required information to create a resume that demonstrates why you are a great candidate for the job. You can find more examples and tips at LiveCareer, which will help you land a position in the marketing industry.