A resume objective informs prospective employers what you are seeking, both in the short- and long-term, from a position. Writing a resume objective used to be an integral aspect of creating an effective managerial resume, but the practice has largely fallen out of style in the professional world. In its place, many recruiters and hiring managers now prefer a summary statement because it helps define a personal brand for the job seeker as well as highlight his or her most important attributes.
How You Used to Write a General Manager Resume Objective
The goal of writing a resume objective is to explain why you’re seeking a general manager position. If your education and career path has led to this position in a straight line, then this information may not require explanation. However, if you’ve specialized in marketing for a decade and are now looking to transition to day-to-day operations, your resume may not sell you as the best candidate for the job. Therefore, you can use the resume objective to explain why you’re making this switch and demonstrate how your skill set and experience align with this new position. The following outlines an objective statement example:
Objective: To use more than a decade of experience as a marketing and sales analyst in the technology industry to help a software development startup position its products successfully.
How to Write a General Manager Resume Summary Statement
Although there are times when writing a resume objective is still considered appropriate, a summary statement is the gold standard and what you should opt for in the vast majority of cases. If writing a resume objective tells prospective employers what you want, then writing a summary statement focuses instead on what and how you provide what they want. The information that objective and summary statements contain is often similar, but the important distinction is that you’re focusing on the needs of the employer rather than your own.
Position your summary statement as the first item in your resume. Think of it as an elevator pitch. Be concise, and limit yourself to no more than six lines. Sentence fragments are more than acceptable, and you should opt for a paragraph format. Summary statements can allude to the type of position or industry you’re interested in or the progress you hope to make; make mention of your most important work experience; highlight two or three major skill sets; and include some valuable soft skills or personal characteristics. Write in the first person without using pronouns, and quantify where applicable. For instance, if you indicate that you led a high-performing ad team, it’s more appropriate specifying that you have six years of experience leading a high-performing ad team that increased sales by more than $1.5 million annually.
Here’s an excellent example of a summary statement for an experienced general manager who’s applying for a product management opportunity:
Marketing and sales professional with a decade of global expertise in the IT industry. Excellent interpersonal and communication skills. Market analysis expert. Accomplished leader for six years of a team that increased sales by more than $1.5 million annually. Goal- and detail-oriented professional with strong interpersonal skills.
Writing a resume objective or summary statement that defines your brand and highlights your value as a potential hire may be an important step in landing a general manager position. The guides, tips and other resources you’ll discover at LiveCareer may help you perfect it as well as various other aspects of your resume.