Writing a resume these days isn’t difficult, but there are several items to be aware of as far as formatting goes. One of these is the replacement of writing a resume objective with what is now referred to as a “summary statement,” sometimes known as a “branding statement.”
Writing a resume objective used to include putting a block of text at the top of a resume to tell an employer what a person was looking for, what their career goals were, or where they wanted their career to head. However, because many people tended to be vague or simply compiled a list of everything they wanted out of a job, writing a resume objective section often ended up being useless in many cases, and recruiters would skip over it.
These days, instead of writing a resume objective, it’s recommended that you write a summary statement that tells an employer what you can bring to their table, including what makes you unique and advantageous to the company doing the hiring. Relate significant accomplishments, important character traits, and relevant qualities to a potential employer, show them who you are, and allow them to gauge whether you would be a good fit for the job. This is more important than telling them what you want from them or from a role in their company.
Avoid Using an Art Director Resume Objective
Fortunately, it’s not that difficult to write a summary statement instead of writing a resume objective, as the following example illustrates. In general, you should focus on what you have accomplished and the skills that will help you in the new position. Here is an example of a typical objective statement:
Objective: To produce cutting-edge design direction for projects by overseeing a team of graphic designers and artists whose work I can shape into useful templates for new ad campaigns.
How to Write an Art Director Resume Summary Statement
To make the text more of a summary statement, you can state the sentence another way by converting the verb to the active case and rephrasing the words to communicate what you can offer versus what you are expecting or what you want a company to offer you. Always put the summary statement under the resume headline, and never use the phrase “summary statement” on the resume itself. Here is an example:
Skilled manager that produces cutting-edge design direction and functional templates for new ad campaigns utilizing a wide range of creative management skills. Experience coordinating with multiple departments. Knowledgeable about several design programs.
As you can see, the replacement is a simple process in many cases; rather than telling a company what you want, you need to entice them with what you can offer that others won’t. An outstanding summary statement can become a focal point of a resume. It can catch a recruiter’s eye in the average six-second period that they spend scanning the resume before they either discard it or put it aside for further perusal.
It’s important to note that you shouldn’t send the same copy of your resume out to many different companies or recruiters. Firms these days expect that each copy you send will be tailored to the position that they’re advertising. This can be done by altering the resume headline and the summary statement to customize your text for the particular job or role that you’re applying for. This will bring your resume much more in line with a manager or job recruiter’s expectations.
If you’re looking for more help, LiveCareer has many resources and hints to ensure your resume is polished and ready to share.