Marketing careers are built on great communication skills, critical thinking, and the ability to win over customers. But best of all, the marketing industry is on the rise and thriving. While marketing doesn’t exactly have a set career path, there are certain steps you can take to boost your success in this highly competitive industry.
Know Your Specialty Area
There are many different types of marketing jobs, such as internet marketing, advertising, social media marketing, content marketing, and more. Before you can choose the right educational path for your career, first identify which area of marketing you want to specialize in.
For example, if you choose to pursue a career in internet marketing, you can focus on social media, content, and other web-based marketing areas. With a little forethought, you’ll have an easier time choosing classes, applying to internships, and getting a degree that aligns with your career goals.
Become an Expert In Your Specialty Area
Not all marketing professionals have a college education, but they’re still able to enjoy a lucrative career. How? Because they’ve become experts in their fields, and they’ve likely learned from experience.
If you’re new to marketing and don’t have experience under your belt, you may find college or other training beneficial. Many employers prefer candidates who have at least a bachelor’s degree or some form of higher education. Based on your specialty areas, you should carefully select classes that will help you become an expert and, ultimately, boost your chances of landing the marketing job that you want.
Build a Portfolio
Many marketing professionals showcase their successful work in a portfolio. This is a great way to quickly and professionally present your capabilities to potential employers. If you choose to be a freelance marketing specialist, a portfolio filled with several examples of your marketing campaigns is absolutely necessary to secure clients.
Before you can build a portfolio, first network your services to your target audience, whether it’s made up of small or local businesses, large businesses, or entrepreneurs. Networking is a crucial part of every marketer’s job. With networking skills, you can secure clients and begin building your portfolio quickly.
Apply to Marketing Jobs
Having a flawless cover letter and resume is perhaps the most important aspect of your marketing job search. Spend some time polishing, editing, and revising these documents until they’re selling you as the number one person for the job.
If you need help, use LiveCareer’s Resume Builder and Cover Letter Builder. With a professionally written cover letter and resume, and a portfolio with at least three examples of your work, you can get a marketing job with ease.Professional marketing specialists are always networking to potential employers and clients, and you should too if you want to succeed in this field. Instead of wondering how to get a job in marketing, get out there and meet people who need your services. It’s essential that you can comfortably and confidently sell your services to businesses and individuals. This is an invaluable skill that will help you get a job in marketing.Remember, marketing encompasses many different areas of expertise. Likewise, there are a variety of educational and training routes available for you to take advantage of. Use LiveCareer’s job finder to start applying for marketing jobs today!
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You’ll also want to explore a variety of approaches to finding and landing the advertising job of your dreams.
Carilyn Penrod, director of career services at Brown Mackie College, says candidates should be sure to highlight soft skills to stand out.