Of course your cover letter will need to explain your qualifications for the position at hand. But accomplishing this basic task won’t do much to elevate your odds against the competition, especially if your readers don’t remember most of your details after they put your letter aside and move onto the next one. In order to be added to the shortlist and eventually called in for an interview, you’ll have to give your statements a memorable edge.
So once you’ve drawn the spotlight, how can you make sure your reader remembers your message later and associates this message with your name? Here are a few examples that highlight the difference between a forgettable letter and one that earns lasting attention.
Forgettable: Soon after becoming an associate manager, I was promoted to the role of senior associate. In this position, I developed several new products and led a team that produced the strongest sales numbers in the division.
Memorable: One year after becoming an associate manager, I was promoted to the position of senior associate. In this role, I developed five new products and led a team of eight employees who produced the strongest sales numbers in the division. Our efforts increased division revenue by 13 percent in 2012.
Going Above & Beyond
Forgettable: In my role as associate manager, I was responsible for keeping projects on time and on budget, processing paperwork for new accounts, and assisting with employee evaluations. I also supported the senior associate manager with numerous duties including providing sales training for new employees.
Memorable: My role as associate manager involved scheduling, budgeting, and team leadership, but I made an effort to own my role and take these responsibilities to the next level. During my tenure, I created a new filing system that reduced scheduling errors by 10 percent. I also took a management course that taught me how to motivate my teams, and as a result, our sales numbers broke company records for two years in a row.
Personal Detail that Highlights Your Passion & Abilities
Forgettable: In 2013, I was placed in charge of three new South American accounts.
Memorable: Because I’m fluently bilingual and Portuguese is my first language, I had no troubling forming connections with potential clients in our emerging Brazilian market. In 2013, I was placed in charge of three new South American accounts.
Evidence of Research
Forgettable: I assume you are looking for a senior sales manager who can help you track available data and break into new untapped areas of the market for your product.
Memorable: I know you’re searching for ways to expand your international footprint, establish new production facilities in the British Isles, and gain a stronger foothold in the European youth market. My experience with data analysis and international sales can help you accomplish all of these goals.
Create a Strong & Lasting Impression
Your career path is unique, your personality is unique, and there’s no person in the world who holds your specific set of talents, passions, and accomplishments. So make sure your cover letter stands out, just like you do. Get the writing guidance and formatting help you need by visiting LiveCareer today.