Cold-Calling Job-Search Campaign Pros and Cons

Pamela writes:
I have been actively looking for employment in the legal field for more than 3 months.
I have 6 years of experience but have moved to smalltown USA and there aren’t
many job postings. Is it acceptable to send a “blind resume” to all the attorneys
in the area via email even though they aren’t advertising employment opportunities?
What should I say in the first paragraph?

The Career Doctor responds:
I am so glad you sent me this question because I feel like the method of job-hunting
you are proposing is the most overlooked and underrated tool of job-seekers.
The direct method of contacting employers — something I call cold-calling employers –
often leads to multiple opportunities and job leads. It is a great method for job-seekers
who are searching for a job in a specific geographic location.
When you consider that most of the job market is closed — that most job openings do
not get advertised — then the two most important methods for tracking down those job leads are through networking or cold contact.
Here’s what you must do. I recommend both an email and postal-mail strategy. Gather
the names (double-check spellings) and addresses for all the attorneys. Develop or
polish an amazing cover letter and resume for each attorney. In that first paragraph of your
cover letter state the three reasons why you are a perfect candidate to work in that
law firm. (Hint: One way to customize each letter and resume is by using some of
the same words the lawyers use on their Websites.)
Finally follow up your letters and emails with a phone call — and ask for an interview
(even if no jobs are currently available.)
Find more specific guidelines and tools for directing your own direct-contect job search by
reading this article published on Quintessential Careers:
Cold Calling:
A Time-Tested Method of Job-Hunting
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