Entrepreneurs Don't Have To Wait Out Recession


16 January 2009
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If you're interested in trying your luck as an entrepreneur, don't let the current economic climate prevent you from exploring whatever your business ambitions may be.

Technology entrepreneur Sramana Mitra recently offered some tips on forbes.com to entrepreneurs on ways they can get started in business and succeed in the current economy.

Mitra notes that recessions often make talented employees easier to attract, and she cites a precedent of successful companies that were started during recessions.

She also emphasizes the importance of talking with potential customers to be sure you have a good idea, and of trying to provide your own financing in the earliest stages to ensure continued control of your business.

"You need to validate your assumptions. You can cold-call, or use relationships. And validate, don't rationalize. Don't be afraid to face the truth. Don't fool yourself," writes Mitra, who goes on to cite clean technology, healthcare and education as some of the most promising areas to start a business in. Another important step can be to try to find a mentor.

The economy has made it increasingly tough for entrepreneurs to line up credit and to attract the necessary customers, but a solid business plan and an in-demand service or product can go a long way towards ensuring long-term business success.
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