From a young age some individuals become aware of how their perceptions, emotions and impulses change in certain situations. Students of psychology go on to unearth the causes of these phenomena to explain the nuanced compulsions behind human behavior. Careers in this psychology can be influential in shaping ideas of the world and counseling young minds in issues of the field.

Although Claude Steele's new job is provost at Colombia University, he never strays too far from his 35 years studying psychology, the Colombia Spectator reports.

Over three decades ago, Steele's career in the psychology emerged from his sensitivity to two social problems: the underperformance of women and minorities on academic tests, and the awkwardness in trying to make everyone in an integrated group feel comfortable. The provost now intends to provide guidance to Colombia students on circumventing these issues as they move on from college.

In an introductory address to students, Steele explained how "identity contingencies" and stereotypes are so deeply ingrained in society that the mere suggestion that a group of people embody certain traits can impact the way those people behave or perform on tests.

The Bureau of Labor Statistics estimates that employment of psychologists will grow 15 percent until 2016, which is faster than the average for all occupations.