Graduates: Learn to Market Yourself


27 May 2010
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While the class of 2010 is entering a better job market than the class of 2009, the economy may still look a little bleak for some recent graduates. For most college graduates, the moment the mortarboard is thrown in the air at the commencement ceremony means that it's time to try to find a job. However, getting that job interview relies on how potential employers view candidates.

According to the National Association of Colleges and Employers, hiring of graduates has increased 5% since last year. However, Katharine Brooks, author of “You Majored in What?”, told The New York Times that because of the challenging job market applicants must submit flawless resumes and cover letters.

"You need to be able to articulate the value of your degree,” she said to the news provider. She also emphasized that graduates cannot "be casual" when looking for a job anymore. Graduates need to learn how to set themselves apart from the rest of the applicant pool, either by emphasizing their previous internship experience, volunteer work, or leadership roles in college clubs, according to Brooks.

According to the Bureau of Labor Statistics, there are 5 or more job seekers for every job available - with 2.7 million job openings and more than 15 million people unemployed. That number does not include the 2.4 million graduates that graduated in 2009 and in 2010.
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