Despite lower unemployment numbers, many students with postsecondary degrees on their resume are still having a tough time finding a job. With more graduates using social media as a networking tool to help them connect to professionals in their field, Effective Student Marketing has released a new eBook to help more colleges connect their career services to the internet.Effective Student Marketing president Andy Kelly said the book, "17 Tips for Connecting Career Services and Social Media," provides advice on ways institutes can social media more effectively in helping their students as they head out into the workforce for the first time."You may not think of Facebook or Twitter right away when you think of Career Services. But those are the places where your students and graduates are already active. You need to join the conversation rather than try to move it someplace else, like to LinkedIn," Kelly added.The electronic book was recently released at the Association of Private Sector Colleges and Universities (APSCU) Annual Conference in Texas.According to the Bureau of Labor Statistics, professionals with advanced degrees can earn more than $1,000 per week than those with some or no college education.